“A stunning victory that might have been cooked up in Hollywood”
We made one of us the President of Ukraine through a TV-show-first strategy.
Marketing built on years of escalating ANTICIPATION.
Call it OPERATION SUBMARINE.
How designed brand absence sent our audience waiting, scanning, triangulating, recruiting others.
I saw what audiences, relentlessly busy with what happens next, can do for brand performance.
One bullet in the brief turns award-winning work into audience-winning work.
Everything below solved problems & won awards without ‘anticipation’, but I wish I had put it in my briefs sooner.
mivaleyev@gmail.com
(530) 720 67 42