THE WORLD’S DEEPEST SITE
2 Cannes Lions Shortlists (Cyber and Direct)
Epica Silver
Clio Bronze
One Show
Site of the Day
etc.
"Borjomi water has the deepest source (5 miles) among volcanic mineral waters."
This fact is too dry to stick.
"Borjomi has a 5-mile-deep website, the world's deepest site."
This fact sticks.
/
Feel these 5 miles through 3 hours and 47 minutes of relentless scrolling, just like the 20,000+ souls who reached the bottom.
/
CLICK on the picture below.
With zero seeding and external media support, awareness of the main product attribute—"mineral water from the deepest source"—increased on more than 150% among the 18-35 core audience.
Especially, among talented cheaters and hackers who tried to get to the bottom a bit faster than 3 hours and 47 minutes.
