Selling ice cream on Hermosa Beach on a summer day is not just easy—it’s boring.
Try to sell summer tires in January when it’s -4F and 20 inches of snow.
Then shrink Range Rover and a driver by 30 times in front of the audience and put it through the deadliest test drive ever to impress 40 journalists with the performance of new Nokian tires.
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You should see the other guys who didn’t catch it LIVE.
THE MUD & LAVA
Back to the ice cream.
What about selling ice cream on a freezing winter day? Easy and not boring at all.
Just turn temperature into a discount: the cooler it gets outside, the cheaper the ice cream becomes.
