THE VIDEO SNATCH
Cannes Lions Shortlist
Effie Gold
etc.
4-episode promo web series where viewers could grab any item directly from the screen and get it as a real prize.
“You want that PS3 console? Grab it!”
“This DJ mixer? It's yours now.”
“You sure you like this shirt? Take it, she has another one.”
An innovative entertaining approach that brought 2’000’000+ codes redeemed and with 9min 23sec average time on site, making it the most successful online promotion Tuborg beer had ever run.
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Let me repeat: the most successful online promotion the global beer brand had ever run.